Positioning Map Marketing Certificate

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Marketing Certified Badge Template, Positioning Map: badge preview

Marketing Course Certificate Template, Portrait Positioning Map: portrait certificate preview

A landscape certificate for a marketing course, laid out on a positioning map, with a skills list, course details, two signatures and a QR code.

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Add your logo and wording, then send it to everyone at once, each with a link anyone can verify.

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Free for up to 20 recipients a year

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A4 and US Letter, composed for each
Your logo, colours and wording
A QR code on every copy that proves it is real
Matching digital badge in the same design

Updated 30 October 2026 · Designed by the Hyperstack studio

What is on it

A complete record, not just a name

You write once

The same for everyone. Keep the template’s words or change them.

Title: Certificate
Statement: A line of thanks or achievement, written for this topic
Skills: Market research, Segmentation and targeting, The marketing mix, Brand positioning and Campaign planning
Details: duration, level and assessment
Signatures: Training Manager and Head of Training

Filled in for each person

Hyperstack fills these from your list when you send.

Recipient name
Program or award name
Issue date
Credential ID
QR code to the verification page

Specifications

Sizes, fonts and colours

Sizes

A4: 297 × 210 mm · 11.69 × 8.27 in
US Letter: 11 × 8.5 in · 279 × 216 mm

Fonts

Instrument Serif: Title, Recipient name
Hanken Grotesk: Text, Labels
Mrs Saint Delafield: Signatures

Google Fonts, free for commercial use.

Colours

Paper#faf8f3
Ink#1c2438
Accent#e0533a
Second accent#8a93a3
Muted text#5f6778

Change any colour in the studio.

Design notes

On this landscape page, two fine crossed axes divide the sheet into quadrants, with Classic and Innovative across and Value and Premium up the side. The learner's name and program sit in the leading quadrant beside a ringed coral point that a dashed arrow has moved there, while hollow dots stand for the competitors. The other quadrants hold the organisation's logo, a statement of what the learner can do, the course details, a list of five skills, the issue date, the credential ID, two signatures and a QR code. It suits courses, agencies and strategy teams who want a modern, clean record.

About

Marketing Certificate Template, Positioning Map

A marketing fundamentals course teaches how a product finds its place: research the market, split it into segments, choose a target, then set the product, price, place and promotion so the brand stands apart from its competitors. Colleges, business schools, training providers and in-house academies give a certificate of completion when a learner finishes the modules and the final assessment.

Wording on the template“Completed every module and the final assessment of the program, and can research a market, choose a target segment, plan a marketing mix and position a brand clearly against its competitors.”

More wording ideas for marketing certificates

Words that go with it

The email and the post, written for you

Email to send with it

Subject: name, your marketing certificate is ready

Hi name,

Congratulations on finishing the course. You researched a market, chose a target segment and built a positioning plan of your own, and that work shows in your result.

Your certificate now lists the skills and course details you earned. You can save it as a PDF, print it for your desk, or post it on LinkedIn, where anyone who clicks it can check that it is genuine.

Well done, and good luck with your next campaign.

Hyperstack fills in each person’s name and link when it sends.

Post for the recipient to share

I have just completed a marketing fundamentals course and earned my certificate. The part I liked most was the final project: researching a real market, picking a target segment and writing a positioning plan for a product. Grateful to my tutor and classmates for their honest feedback along the way. Now to put it to work. #Marketing #BrandStrategy

Recipients share it with one click from their credential page, with the badge attached.

Printing

Printing it well

Print at actual size

Choose “Actual size” or 100% in the print dialog, not “Fit to page”, so the margins and the QR code keep their size.

Use card, not paper

A matte or silk card of 200–300 gsm (about 80–110 lb cover) feels like an award and does not curl in a frame.

Frame it

A4 fits a standard 21 × 29.7 cm frame; US Letter fits an 8.5 × 11 in frame, or an 11 × 14 in frame with a mat. Hang it on its side, as designed.

Mind the edges

Most home printers leave a thin white border. For a design that runs to the edge, use a print shop or your printer’s borderless setting.

Certificate or badge?

Send both. They do different jobs.

Certificate

A full record: name, statement, skills, dates and signatures
Printed and framed, or kept as a PDF
Opens to a page anyone can verify

Digital badge

A small image people put on LinkedIn and in email signatures
Carries the verified details inside it (Open Badges 2.0)
One click shows who earned it and who issued it

See the matching digital badge →

How to send it

From template to everyone’s inbox

01
Make it yours
Open the template, add your logo and change any colour or word.
02
Add your people
Upload a spreadsheet, or connect your LMS, HR tool or form.
03
Send it
Each person gets an email and their own credential page, in one go.
04
They share it
Recipients add it to LinkedIn; anyone can verify it from the QR code.